The power of creativity to make a difference.

Rewarding Real Work with Real Impact

The role that businesses and brands play within society, the economy, the environment and culture has never been more important. In today's uncertain times, they are faced with an opportunity as well as a responsibility: the opportunity to harness the power of creativity as a force for good and the responsibility to make a real and positive difference to the world. Start-up or Fortune 500, service or social enterprise, affecting local neighbourhoods or entire nations, many are already leading the way.
 

 
Alison Arden, Richard Curtis, Susan Smith Ellis, and John Hegarty take the stage at AWXII to discuss 7Billion in 7Days: the positive collaboration of brands, celebrities and creatives to tackle the world’s Global Goals.
 
 
White Pencil Winners 2015, Don’t Panic London for LEGO: Everything is NOT Awesome.
 

D&AD Impact seeks to identify and celebrate these great, transformative, creative ideas that have had real impact and, ultimately, contribute towards a better, fairer and more sustainable future for all.

Winning work will be rewarded a White Pencil, the premier accolade for creativity for good at a ceremony in September 2017.

This initiative is the result of a partnership between D&AD and Advertising Week. D&AD Awards are recognised globally as the ultimate in creative excellence whilst the D&AD Foundation inspires the next generation of creative talent and stimulates the creative industry to work towards a positive future. Advertising Week draws from brands, agencies, media, technology and startup companies, in addition to broader cultural communities to curate a hybrid of thought leadership and special events worldwide. Fast Company is a proud supporter and media partner of this new venture.

Where have your ideas had the most impact?

Communication
& Interaction

Communication
& Interaction
Ideas that improve the way individuals, groups or companies communicate and interact with information and each other - defined as talking, looking, sharing, or engaging in any kind of action that involves two persons.
This includes initiatives that create, build or maintain relationships in order to grow business; creating new platforms or enhancing existing ones, sharing news or entertainment content in a creative way; increasing accessibility to specific content; simplifying and disseminating complex information and knowledge; embracing advances in communication technology.

Community

Community
Ideas that have started a new community or nurtured an existing one. The community could be built around a common interest, shared asset or geographical area. Community members, whether individual or groups, should directly benefit from being part of the community.
This could be work that helps existing communities build on their assets, abilities and interests, fostering community and engagement amongst groups such as company employees or projects that empower communities with information, education and new skills.

Diversity
& Equality

Diversity
& Equality
Ideas that make the world a more accepting, diverse and fairer place; where individual differences are valued and there are equal rights and opportunities for all.
This could be promoting equality and diversity in a variety of contexts; reducing discrimination; empowering individuals with the skills to challenge inequalities in their life and the lives of others; meeting the needs of different people or creating positive social and cultural environments. Such work could address ethnicity, sexual orientation, language, nationality, disability, gender, age and class.

Education

Education
Ideas that improve the way people learn or enable learning opportunities. This includes supporting equal access to quality education by reducing gender, race, and income disparities.
This could be enhancing learning both inside and outside of the classroom; making learning resources more accessible; developing new resources or platforms. Projects might encourage the creation of better learning environments (real or virtual); innovate within an existing organisation or service or develop support networks and intuitive technology for teachers as well as students.

Environmental
Sustainability

Environmental
Sustainability
Ideas that help preserve the natural world and the capability of the environment to support human life. Where the demands placed on the environment can be met without reducing its capacity to allow all people to live well, now and in the future.
This could be innovations that work towards preserving ecosystems; educating people on reducing their environmental impact; creating services and systems around efficient energy sources; taking action against climate change or fighting waste and pollution.

Financial
Empowerment

Financial
Empowerment
Ideas that encourage financial empowerment and help lift people out of poverty. Initiatives that change the way we interact with money, nurturing fiscal efficiency, best practice and entrepreneurship.
This could be educating individuals on how to improve their financial capability; improving the financial security of low-income people; creating better access to economic resources and basic financial tools and services; developing new types of financial services; apps that improve control and access to personal or business finance; platforms and services that assist start-ups.

Humanitarian
Aid

Humanitarian
Aid
Ideas that take a unique approach to supporting humanitarian causes, whether by raising funds and awareness or offering practical aid. This includes initiatives that provide material and logistical assistance as well as businesses that repurpose their services in imaginative ways in times of need.
Causes could range from fighting hunger to helping homeless people, refugees or veterans to preventing the spread of crisis, conflict, and disease. Solutions include innovations in shelter and the efficient provision of food, water, medicine and infrastructure.

Health
& Wellness

Health
& Wellness
Ideas that improve healthcare technology and methodology including advances in medical science, innovations in personal healthcare and innovations in community and state care. Also, work that contributes to wellness, including areas such as fitness, diet and health awareness.
This could be improving and enhancing medical care; making health services more affordable; improving water, sanitation and hygiene; changing fitness behaviors; teaching or promoting healthy living; improving positive mental well-being; services and products that aid individual responsibility and daily challenges.

Industry
Evolution

Industry
Evolution
Ideas that push a specific industry forward, changing the status quo for users and consumers. This type of work offers innovative solutions that impact on efficiency, effectiveness, and economic sustainability, disrupting existing practices and pioneering new methods.
This could be in one or more of the following industries: advertising, agriculture, communications, consumer products, education, entertainment, fashion, financial services, food and beverage, health, journalism, legal services, logistics, manufacturing, media, music, pharmaceuticals, publishing, retail, software, technology, transportation or travel.

Government
Engagement

Government
Engagement
Ideas that change the way people interact and engage with politics, government and government initiatives. Projects that democratise power and promote transparency and accountability; enabling citizens, and creating positive impact at local, national and international levels. Projects or campaigns that promote public safety and health.
This could be creating opportunities or platforms for people to communicate with government offices; educating people on their civil liberties and government legislation; encouraging people to take part in active citizenship and to use their right to vote.

Responsible
Production
& Consumption

Responsible
Production
& Consumption
Ideas that change the way goods are produced and consumed, by increasing efficiency, reducing waste, rationalising inefficiencies and setting achievable targets for sustainable and ethical practice.
This could be sustainable management and efficient use of resources; waste reduction, recycling, and reuse; teaching sustainable consumption behaviours; promoting local products; raising awareness of sustainable development; minimising carbon footprint; using power from renewable sources; educating their workforce in best practice; integrating responsibility into company policy and strategy.

Urban Living

Urban Living
Ideas that improve the material aspects of urban living, providing innovative solutions for habitation, business and transport within an urban context and meeting the needs of the growing global urban population.
This could be effective social housing; carbon neutral buildings; transport infrastructure that benefits a city or country; schemes that repurpose or renovate existing structures like warehouses, canals and railways; initiatives that revitalise neighbourhoods through considered and holistic construction and engineering; dynamic leadership in architecture, urbanism and planning.

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