The role that businesses and brands play within society, the economy, the environment and culture has never been more important. In today's uncertain times, they are faced with an opportunity as well as a responsibility: the opportunity to harness the power of creativity as a force for good and the responsibility to make a real and positive difference to the world. Start-up or Fortune 500, service or social enterprise, affecting local neighbourhoods or entire nations, many are already leading the way.
D&AD Impact seeks to identify and celebrate these great, transformative, creative ideas that have had real impact and, ultimately, contribute towards a better, fairer and more sustainable future for all.
Winning work will be rewarded a White Pencil, the premier accolade for creativity for good at a ceremony in September 2017.
This initiative is the result of a partnership between D&AD and Advertising Week. D&AD Awards are recognised globally as the ultimate in creative excellence whilst the D&AD Foundation inspires the next generation of creative talent and stimulates the creative industry to work towards a positive future. Advertising Week draws from brands, agencies, media, technology and startup companies, in addition to broader cultural communities to curate a hybrid of thought leadership and special events worldwide. Fast Company is a proud supporter and media partner of this new venture.
That Makes a Difference - New Global initiative Breaks Mold
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