A diverse selection of jurors, featuring a mix of creatives, designers, marketers, business people, entrepreneurs, journalists and thought leaders, will be looking to award D&AD Pencils based on three criteria: an original and innovative idea at its core, clear and measurable impact in its chosen category area and relevance to the business's commercial needs.
The 2017 Impact Awards Jury includes leaders from BlackRock to Snapchat, from The Girl Scouts of America to P&G, from Post Secret to Wieden + Kennedy. The range and variety of Judges is indicative of the campaign Impact aims to create, crossing all industries and meeting in the middle where they have a set of shared beliefs: belief in the need for businesses to have purpose beyond profit; belief in the power of creativity to create change and be a force for good; belief in the crucial role of brands and business in creating a better, fairer more sustainable world.
Ideas that make the world a more accepting, diverse and fairer place; where individual differences are valued and there are equal rights and opportunities for all.
This could be promoting equality and diversity in a variety of contexts; reducing discrimination; empowering individuals with the skills to challenge inequalities in their life and the lives of others; meeting the needs of different people or creating positive social and cultural environments. Such work could address ethnicity, sexual orientation, language, nationality, disability, gender, age and class.
As a ‘creative’ guy, for years Brent hid the fact he had graduated from one of Canada’s most prestigious business schools. And that he used to be an account guy. And that he won numerous math competitions. Okay, maybe keep that last one on the down-low still. Today as Chief Creative Officer of J. Walter Thompson’s flagship New York office, Brent’s unique left brain/right brain approach has helped them transform creatively. In just his first 18 months, JWT’s work has been featured in publications such as New York Times, Mashable, CNN and even Sesame Street, along with a dozen Cannes Lions and Pencils.
Before arriving in NY, Brent helped two different agencies transform into Canada’s Agency of the Year, two others to runner-up AOY, and his clients being named Brand and twice the Marketer of the Year. In 2013, Brent was the #2 ranked Chief Creative Officer in the World for digital and is one of only 11 worldwide winners of the inaugural Fast Company Innovation by Design Award At home Brent transforms into a proud dad, insane NFL fan, and loving husband. His wife would add “In that order.”
Begin submitting your campaigns, products, business initiatives and community projects for review.
Ensure you submit all of your impactful work by the deadline.
Join us at Advertising Week in New York City for the second annual D&AD Impact ceremony.