A diverse selection of jurors, featuring a mix of creatives, designers, marketers, business people, entrepreneurs, journalists and thought leaders, will be looking to award D&AD Pencils based on three criteria: an original and innovative idea at its core, clear and measurable impact in its chosen category area and relevance to the business's commercial needs.
The 2017 Impact Awards Jury includes leaders from BlackRock to Snapchat, from The Girl Scouts of America to P&G, from Post Secret to Wieden + Kennedy. The range and variety of Judges is indicative of the campaign Impact aims to create, crossing all industries and meeting in the middle where they have a set of shared beliefs: belief in the need for businesses to have purpose beyond profit; belief in the power of creativity to create change and be a force for good; belief in the crucial role of brands and business in creating a better, fairer more sustainable world.
Ideas that take a unique approach to supporting humanitarian causes locally and internationally, whether by raising funds and awareness or offering practical aid. This includes initiatives that provide material and logistical assistance as well as businesses that repurpose their services in imaginative ways in times of need.
Causes could range from fighting hunger to helping homeless people, refugees or veterans to preventing the spread of crisis, conflict, and disease. Solutions include innovations in shelter and the efficient provision of food, water, medicine and infrastructure.
Ian is Executive Creative Director of Mekanism NYC and a founding partner of the agency. His inaugural campaign for Mekanism won multiple Gold Lions at the Cannes International Advertising Festival for the launch of Napster in 2003, and helped finance several more Ikea desks for the young office. Since then he’s led award-winning work for clients such as The United Nations, Pepsico, Microsoft, Charles Schwab, Electronic Arts, Nordstrom, CNN, and The White House and Red Nose Day. His approach to brand-building has been recognized by Fast Company, The New York Times, Adweek, and Creativity Magazine.
Ian lives in lower Manhattan with his wife, two boys, and two paddle boards.
Janet Scardino is a creative media executive who has grown successful television, mobile and online businesses in the US and internationally. A general manager and accomplished brand marketer, she has launched and operated multi-platform businesses for some of the world's most recognized media brands, including MTV, Disney Channel, AOL, Reuters and American Idol.
Janet loves start-ups and has spearheaded over ten new businesses, including Viggle, the first entertainment marketing and rewards platform, where she was CEO. She is currently launching the non-profit Comic Relief in the US. As their first CEO, she is charged with introducing the British cultural phenomenon Red Nose Day in America.
Janet studied at Emerson College in Boston, where she graduated with honors and holds a Bachelor of Science degree in Mass Communications and Television Production. She was honored by The Girl Scouts, received a Highest Leaf Award by The Women's Venture Fund, and was recognized with an Irma Mann Distinguished Speaker Award. Janet and her husband live in NYC.
Begin submitting your campaigns, products, business initiatives and community projects for review.
Ensure you submit all of your impactful work by the deadline.
Join us at Advertising Week in New York City for the second annual D&AD Impact ceremony.