Aline Santos Farhat
SVP, Global Marketing
Chairman and CCO
You & Mr Jones
Executive Creative Director, Partner
The Brooklyn Brothers
CEO North America
Aline Santos Farhat
SVP, Global Marketing Unilever
Aline joined Unilever Brazil in 1989, as a trainee in Marketing. She spent her first 10 years in Brand Building (Local Marketing Operations) and 17 years in Brand development (Global Marketing), summing 27 years at Unilever. During her journey, she had the opportunity to be part of the DOVE Global Team, who created the DOVE Beauty Theory and more recently to lead Unilever’s biggest Home Care Brand, OMO, with the successful "The Dirt is Good" platform, becoming the largest detergent brand in the world, transforming the business from a 350M Euros to a 4 billion Euros in 7 years.
Last October, she was appointed to lead the Global SVP Marketing, taking responsibility for creating capabilities for all marketeers and Unilever Brands. She is currently based between London and São Paulo.
Chairman and CCO BBDO Guerrero
David is on a lifelong mission to promote positive change in The Philippines through creativity. Born in London he started his current agency in 1998. Since then the office has been one of the most consistently awarded shops in the region.
The agency’s ‘It’s more fun in the Philippines’ campaign was awarded the WARC Asia Strategy Grand Prix for effectiveness. And the authoritative Gunn Report has ranked the agency as one of the top 50 creative agencies in the world. In 2015 BBDO Guerrero won ‘Agency of the Year’ at the 4As, Adobo Design Kidlat and Tinta awards.
Founder You & Mr Jones
David Robert Jones is a former CEO of Havas and Havas Worldwide (formerly known as Euro RSCG Worldwide), and cofounder of global youth forum One Young World. He is author of Who Cares Wins: Why Good Business Is Better Business and the creator of the "Social Business Idea"
Photo By Stefan Schäfer
Thomas Kolster is a man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a movement in itself. As an experience advertising professional counting more than 15 years of experience he’s a vocal voice for advertising and brands as a force for good and his book ‘Goodvertising’ is the most comprehensive book to date exploring communication for good. The Huffington Post recently dubbed him ‘Inspirational Leader’.
He’s an experienced keynote speaker featured at events such as SXSW, Eurobest, ad:tech & Sustainable Brands, a columnist for the Guardian and several other publications and a regular judge at international award shows. He’s also the founder of the world’s first best-practice sharing platform for sustainable initiatives, WhereGoodGrows, which was mentioned as ‘one to watch’ by Marketing Week
Naresh is Pentagram’s first partner from an advertising background. A writer by trade, Naresh has worked at, and run, three of the most creative and innovative communication agencies in London in the last 25 years.
In 1990, his commercial for Maxell won the prestigious Gold Lion at Cannes for the best advertisement in the world. In 1995 he created the Chuck Out Your Chintz campaign that put IKEA on the British map and into the British living room. In 2003, he created the Make Tea Not War placard for London’s anti-war march which featured on the front page of three Sunday newspapers and exhibited at the V&A.
In 2000, Naresh co-founded Do The Green Thing, the ‘public service for the planet’ that so far has inspired 35 million people in 202 countries to live a greener life. As a result of Do The Green Thing, Naresh has presented at the Houses of Parliament and written a 3m TED talk on the subject of creativity versus climate change.
At Pentagram, Naresh has helped to create YouTube’s first advertising campaign, created three campaigns to celebrate WWF’s Earth Hour and was behind ‘I Give An X,’ a social media campaign that inspired 480,000 young people to give an X about the 2015 general election.
Executive Creative Director, Partner The Brooklyn Brothers
Stephen is a British born Creative Director based in New York. When he's not directing monster movies, he creates campaigns at The Brooklyn Brothers, which was somehow voted Gold at Ad Age's Small agency of the year in 2014. Prior to The Brooklyn Brothers, Stephen trained under Sir John Hegarty and Sir Charles Saatchi. Although sadly he has never met Sir Buddy Mackerson.
In the last 23 years he's worked on over 160 brands including; Levi's, Xbox, T-mobile, Johnnie Walker, Unilever, Proctor & Gamble, Rémy Martin, Coca Cola, New Era and NBC Sports. And has collaborated with artists including Shepard Fairey, DFace and Michel Gondry. Stephen is a drummer, a ninja and a father. He is also left handed.
CEO North America Futerra
E. Freya Williams is the CEO of Futerra North America and author of Green Giants: How Smart Companies Turn Sustainability into Billion Dollar Businesses.
Freya has spent the past decade working to help move sustainable business, behaviors and brands into the mainstream. Co-founder of OgilvyEarth and former lead of Edelman’s Business + Social Purpose practice in New York, today Freya is the North American CEO of Futerra, the global sustainability change agency.
She has advised organizations including Coca Cola, H&M, Unilever, the United Nations, Waste Management and many others on how to convert sustainability and social good into competitive advantage for their business and brands. She lives in New York with her husband and two children.