The power of creativity to make a difference

Jury Pioneers

A diverse selection of jurors, featuring a mix of creatives, designers, marketers, business people, entrepreneurs, journalists and thought leaders, will be looking to award D&AD Pencils based on three criteria: an original and innovative idea at its core, clear and measurable impact in its chosen category area and relevance to the business's commercial needs.

The 2016 Impact Awards Jury included leaders from Buzzfeed to Squarespace, from The Girl Scouts of America, to P&G, from Post Secret to R/GA. In store for 2017 will be a comparable breadth of Jury Presidents and Judges indicative of the campaign Impact aims to create, crossing all industries and meeting in the middle where they have a set of shared beliefs: belief in the need for businesses to have purpose beyond profit; belief in the power of creativity to create change and be a force for good; belief in the crucial role of brands and business in creating a better, fairer more sustainable world.

Humanitarian Aid

Susan Smith Ellis Tricia Clarke-Stone Aria Finger Yuya Furukawa Elizabeth Gore Jason Harris Kitty Lun Lisa Sherman
Jury President
Susan Smith Ellis
Chief Marketing Officer
Getty Images
Tricia Clarke-Stone
Co-Founder/CEO
Narrative_
Aria Finger
CEO and Chief Old Person
DoSomething.org
Yuya Furukawa
Global ECD
Dentsu
Elizabeth Gore
Entrepreneur in Residence
Dell
Jason Harris
CEO
Mekanism
Kitty Lun
Head of Creative Shop
Facebook Greater China
Lisa Sherman
President and CEO
Ad Council

Key Dates

May 1st
Impact Entries Open

Begin submitting your campaigns, products, business initiatives and community projects for review.

July 14th
Impact Entries Close

Ensure you submit all of your impactful work by the deadline.

September 26th
Award Ceremony

Join us at Advertising Week in New York City for the second annual D&AD Impact ceremony.