Inspired by Doing Good

Where brands behave like responsible citizens and use creativity for social impact.

Why Enter D&AD Impact

Winners will receive a White Pencil, the premier accolade for creativity for good. And for truly game-changing work, a coveted Black Pencil will be awarded.
 

Runners-up will receive a Wood or Graphite Pencil, and invitations to the ceremony in NYC.
 

All pencil winners will be included in D&AD case studies and Advertising Week Thought Leadership opportunities.
 

The Jury's shortlisted work will also receive global press coverage, including Fast Company.
 

Past Pencil winners

Turning Packaging into Education

Colgate maximizes impact with their dual sided cardboard packaging.

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GravityLight

Generating light from gravity, GravityLight can be used again and again without need for sunshine.

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Help! I Want to Save a Life

Using an everyday purchase to change behaviour and save lives.

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Lifebuoy Roti

Lifebuoy delivers a powerful message to millions.

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Proud Whopper

The controversial burger wrapped in a rainbow.

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This Girl Can

The campaign that has women all over the world owning it.

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