A diverse selection of jurors, featuring a mix of creatives, designers, marketers, business people, entrepreneurs, journalists and thought leaders, will be looking to award D&AD Pencils based on three criteria: an original and innovative idea at its core, clear and measurable impact in its chosen category area and relevance to the business's commercial needs.
The 2017 Impact Awards Jury includes leaders from BlackRock to Snapchat, from The Girl Scouts of America to P&G, from Post Secret to Wieden + Kennedy. The range and variety of Judges is indicative of the campaign Impact aims to create, crossing all industries and meeting in the middle where they have a set of shared beliefs: belief in the need for businesses to have purpose beyond profit; belief in the power of creativity to create change and be a force for good; belief in the crucial role of brands and business in creating a better, fairer more sustainable world.
Ideas that change the way people interact and engage with politics, government and public services. Projects that democratise power and promote transparency and accountability; enabling citizens, and creating positive impact at local, national and international levels.
This could be creating opportunities or platforms for people to communicate with government offices; educating people on their civil liberties and government legislation; encouraging people to take part in active citizenship and to use their right to vote; projects or campaigns that promote public safety and health.
Jennifer is CMO, managing brand marketing and communications across both GOOD and Upworthy. Previously Lindenauer was SVP Marketing & Communications for the Guardian, where she introduced the brand to the American market and ran the communications team supporting the Guardian’s Pulitzer Prize winning series, The NSA Files, with leaked documents from Edward Snowden. Before the Guardian, Lindenauer worked as SVP at Fenton Communications, the largest global social change communications firm creating social marketing campaigns on behalf of foundations and nonprofits. While at Fenton, she built an advertising network of top-notch creative talent dedicated to progressive change during the 2008 election. Previously, Lindenauer was Communications Director for MoveOn.org where she went toe-to-toe with Karl Rove on several occasions. She got her start in politics working for state, local and national campaigns in Washington state, Colorado, Michigan and Washington DC. Lindenauer lives in Brooklyn with her partner, son and Darwin the Dog.
Tiffany Rolfe is a partner and Chief Content Officer at co:collective, leading their content strategy and brand publishing practice, The Pub. The Pub facilitates purposeful partnerships between brands and creators to create content and experiences that build loyal communities.
The Pub clients include YouTube, Pepsi, MoMA, E!, Wateraid, IBM, and the ACLU. The Pub created the highly successful Beacon campaign for YouTube, globally, showcasing today’s new kind of stars, YouTubers such as Michelle Phan, Bethany Mota, Tyler Oakley, Lily Singh, Hank & John Green, Epic Rap Battles, Dude Perfect and dozens more.
Prior to co:collective she was Executive Creative Director/VP at Crispin Porter +Bogusky. During her ten years there, the agency grew from 100 people to 1000 and became one of the most awarded agencies of the decade. There, Tiffany lead and created business-changing work for clients such as MINI Cooper, American Express OPEN, Truth, Virgin Atlantic, VW, Bolthouse Farms Baby Carrots, Ikea, Burger King, Microsoft, Old Navy, and Grey Poupon.
Tiffany’s work has been featured on the cover of the New York Times, in the Wall Street Journal, Huffington Post, Advertising Age, Adweek, and more. She has judged and received top awards at every major creative and effectiveness competition in the industry, including Best of show at One Show, a Grand Clio, and the Grand Prix and Titanium Lion at Cannes. Tiffany was featured in Adweek’s “Young Ones,” and she was named one of Advertising Age’s “Women to Watch.”
Claudia is a Special Adviser for UNICEF and also UNICEF’s Global Chief of Public Advocacy. Previously she was seconded to the Executive Office of the Secretary General of the United Nations, to lead communications for the Special Adviser on the 2030 Agenda for Sustainable Development and Climate Change.
Claudia is a Mexican-Swiss Diplomat who recently moved to New York and is a member of the Board of Bank Street College and the Ad Council. Claudia has led PR, brand and marketing for some of the world's biggest global organizations including the World Economic Forum, the UN Refugee Agency and the Global Fund to fight AIDS, TB and Malaria; while being a marketing professor of the University of Geneva for the MBA with specialization in International Organizations, IOMBA, and has a couple of MOOCs marketing courses in Coursera. Claudia holds degrees on Communications and Philosophy as well as a Masters on political communications from the London School of Economics.
Claudia is a frequent public speaker, speaks 6 languages, enjoys extreme sports, travelling and has two children.
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Join us at Advertising Week in New York City for the second annual D&AD Impact ceremony.