Jury Pioneers

A diverse selection of jurors, featuring a mix of creatives, designers, marketers, business people, entrepreneurs, journalists and thought leaders, will be looking to award D&AD Pencils based on three criteria: an original and innovative idea at its core, clear and measurable impact in its chosen category area and relevance to the business's commercial needs.

The 2017 Impact Awards Jury includes leaders from BlackRock to Snapchat, from The Girl Scouts of America to P&G, from Post Secret to Wieden + Kennedy. The range and variety of Judges is indicative of the campaign Impact aims to create, crossing all industries and meeting in the middle where they have a set of shared beliefs: belief in the need for businesses to have purpose beyond profit; belief in the power of creativity to create change and be a force for good; belief in the crucial role of brands and business in creating a better, fairer more sustainable world.

Categories of Impact & Juries


Ideas that have started a new community or nurtured an existing one. The community could be built around a common interest, shared asset or geographical area. Community members, whether individual or groups, should directly benefit from being part of the community.

This could be work that helps existing communities build on their assets, abilities and interests, fostering community and engagement amongst groups such as company employees or projects that empower communities with information, education and new skills.

Jury President
Carolyn Everson
VP, Global Marketing Solutions
Afdhel Aziz
Writer, Speaker, Marketeer
Good is the New Cool; Conspiracy of Love
Malcolm Poynton
Global Chief Creative Officer
Paul Venables
Founder & Chairman
Venables Bell & Partners
Michelle Hillman
Head of Campaign Development
Ad Council
Eli Pariser
Aki Shelton
Managing Creative Director
Jimmy Smith
Chairman, CEO, CCO
Amusement Park Universe

Key Dates

May 2
Impact Entries Open

Begin submitting your campaigns, products, business initiatives and community projects for review.

August 11
Extended Deadline

Ensure you submit all of your impactful work by the deadline.

September 26
Award Ceremony

Join us at Advertising Week in New York City for the second annual D&AD Impact ceremony.