A diverse selection of jurors, featuring a mix of creatives, designers, marketers, business people, entrepreneurs, journalists and thought leaders, will be looking to award D&AD Pencils based on three criteria: an original and innovative idea at its core, clear and measurable impact in its chosen category area and relevance to the business's commercial needs.
The 2017 Impact Awards Jury includes leaders from BlackRock to Snapchat, from The Girl Scouts of America to P&G, from Post Secret to Wieden + Kennedy. The range and variety of Judges is indicative of the campaign Impact aims to create, crossing all industries and meeting in the middle where they have a set of shared beliefs: belief in the need for businesses to have purpose beyond profit; belief in the power of creativity to create change and be a force for good; belief in the crucial role of brands and business in creating a better, fairer more sustainable world.
Ideas that encourage financial empowerment and help lift people out of poverty. Initiatives that change the way we interact with money, nurturing fiscal efficiency, best practice and entrepreneurship.
This could be educating individuals on how to improve their financial capability; improving the financial security of low-income people; creating better access to economic resources and basic financial tools and services; developing new types of financial services; apps that improve control and access to personal or business finance; platforms and services that assist start-ups.
Laura cut her teeth as a key figure in Australia's infamous 'geekgirl' hyperzine in the early nineties, and has been involved ever since in the design and implementation of many of the world's most cutting edge projects for top international brands. She has worked at a senior level at deepend, Lateral, I-D Media London and glue, before joining LBi in 2009. She also lectures extensively at major Universities and centres of excellence. She has consistently won awards for her commercial work, and has been honoured with personal recognition over 15 years in the industry, including recently winning the New Media Age Greatest Individual Contribution to the Industry Award.
She is co-founder/Director of SheSays (www.shesays.org.uk) – an international volunteer organization encouraging women to take up digital creative careers; and is also the founder of the Cannt festival (www.cannt.org) which offers up a bit of Cannes spirit to those hardworking Londoners (and in 2012 New Yorkers) in advertising and design who don't get to walk along the Croisette
Liz Wessel is the Co-Founder and CEO of WayUp, the go-to platform for early-career professionals to explore opportunities, receive advice, and get discovered by employers. Founded in July 2014, WayUp is a venture-backed startup based in NYC that has raised nearly $30M, and was named by CNN as one of the 30 most innovative companies changing the world. WayUp's millions of users represent thousands campuses in the U.S., and WayUp has worked with companies of all sizes -- from startups to Fortune 500's like Google, Starbucks and Disney. Liz has been featured as one of Forbes’ 30 Under 30 and has been named one of the 18 Coolest Women in Silicon Valley. Prior to founding WayUp, Liz worked at Google as a Product Marketing Manager in California and then in India.
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Ensure you submit all of your impactful work by the deadline.
Join us at Advertising Week in New York City for the second annual D&AD Impact ceremony.