A diverse selection of jurors, featuring a mix of creatives, designers, marketers, business people, entrepreneurs, journalists and thought leaders, will be looking to award D&AD Pencils based on three criteria: an original and innovative idea at its core, clear and measurable impact in its chosen category area and relevance to the business's commercial needs.
The 2017 Impact Awards Jury includes leaders from BlackRock to Snapchat, from The Girl Scouts of America to P&G, from Post Secret to Wieden + Kennedy. The range and variety of Judges is indicative of the campaign Impact aims to create, crossing all industries and meeting in the middle where they have a set of shared beliefs: belief in the need for businesses to have purpose beyond profit; belief in the power of creativity to create change and be a force for good; belief in the crucial role of brands and business in creating a better, fairer more sustainable world.
Ideas that push a specific industry forward, changing the status quo for users and consumers. This type of work offers innovative solutions that impact on efficiency, effectiveness, and economic sustainability, disrupting existing practices and pioneering new methods.
This could be in one or more of the following industries: advertising, agriculture, communications, consumer products, education, entertainment, fashion, financial services, food and beverage, health, journalism, legal services, logistics, manufacturing, media, music, pharmaceuticals, publishing, retail, software, technology, transportation or travel.
Khai’s story began at Central St Martins in London where he studied design and art history and was awarded a scholarship to pursue an MA in Film at the Royal College of Art. Upon completing his studies, Khai went into advertising first at Leo Burnett London and then Chicago; and later in Singapore with stints at McCann Erickson and Bateys. He joined O&M in 2000 as Regional Creative Director of Asia Pacific where he led them to win Agency of the Year for eight straight years. During this time he was inducted into the Campaign Brief Hall of Fame.
In 2009, Khai moved to New York to assume the position of Worldwide Chief Creative Officer, a role that has him overseeing the work of the entire O&M global network of more than 500 offices.
One of his first moves as Worldwide CCO was to inculcate ‘Pervasive Creativity’ throughout the company, a concept he originated where everyone in the organization, regardless of title, has the responsibility to be creative. Khai’s persistence on Pervasive Creativity has been credited for the agency’s five consecutive Network of the Year wins at Cannes as well as the agency’s first ever Global Agency of the Year accolade by Adweek in 2016. Recognizing that great work is what underpins the agency and Khai’s role in pushing the agency to consistently produce great work, Khai was appointed Co-Chairman of the Ogilvy & Mather Worldwide Board in January 2016. He is also Chairman of its Worldwide Creative Council.
Begin submitting your campaigns, products, business initiatives and community projects for review.
Ensure you submit all of your impactful work by the deadline.
Join us at Advertising Week in New York City for the second annual D&AD Impact ceremony.