Meet the D&AD Impact Council

The D&AD Impact Council is made up of senior figures from across the creative, social entrepreneur, Venture Capital and NGO space and exists to support and represent D&AD Impact’s mission to drive creativity that powers change.

Kwame Taylor-Hayford

Managing Director Chobani

Kwame is the Managing Director of the Brand Development team at Chobani, a New York based food focused wellness brand. There he is responsible for architecting, along with the CMO and CCO, a cutting-edge marketing discipline that generates demand and grows the brand through advertising, digital innovation, creative partnerships and experiential.

As a digital native, Kwame uses the creative potential of new and emerging media to engage consumers and create community. Prior to joining Chobani in 2016, Kwame was a partner at advertising agency Sid Lee, where he led key clients including Apple, Facebook, Stella Artois and Adidas on creative production, experiential and technology initiatives globally. Earlier in his career, Kwame led production for Anomaly and Saatchi & Saatchi in New York. He also worked at TBWA\Media Arts Lab on global campaigns for Apple. Notable projects include Apple’s Mac vs. PC campaign; selected as Adweek Campaign of the Decade, and Uniqlo Recipe; selected as one of the Best Apps of 2013 by the App Store. 

Kwame's work with clients has been recognized by leading advertising organizations Cannes, D&AD, One Show, EFFIE, Webbys and CLIO. Kwame is also a Co-Founder at SATURDAY MORNING, an organization that helps promote peace, generates love, raises awareness of injustice and fights for fairness to create change and understanding between all races.