Meet the D&AD Impact Council

The D&AD Impact Council is made up of senior figures from across the creative, social entrepreneur, Venture Capital and NGO space and exists to support and represent D&AD Impact’s mission to drive creativity that powers change.

Sandra Ro

CEO Global Blockchain Business Council

Sandra is a fintech entrepreneur, blockchain / crypto keynote speaker, hackathon judge, crypto trader, angel investor and advisor, focusing on delivering financial access and products to people and communities using technology to enable next generation market infrastructure and financial products.

Sandra was named to the Innovate Finance, Women in Fintech 2016 Power List and holds directorships / founding memberships on several industry boards as well as advises several emerging tech start-ups. Recently, Sandra joined the US Department of State’s Speakers Bureau as a blockchain technology speaker. Previously, she served as a former Treasurer and founding board director of the Enterprise Ethereum Alliance (EEA) and founding member of the Post Trade Distributed Ledger Group (PTDL), founding member of Linux Foundation’s Hyperledger. Sandra has published numerous articles on blockchain as well as foreign exchange markets and patents across capital markets and digital assets.

She is the former Executive Director, Head of Digitization at CME Group. Sandra founded and was responsible for the firm’s digital assets and blockchain / distributed ledger technology (DLT) initiatives, including CME bitcoin futures and index pricing prices. Previously as Head of Foreign Exchange (FX) and Metals Research and Product Development, she was responsible for the global development of CME Group’s FX and Metals solutions for listed and cleared OTC products.

Prior to joining CME Group’s London office in 2011, Sandra led deals in the EMEA M&A FX and interest rate derivatives, event driven advisory group within Global Capital Markets at Morgan Stanley London and worked at Deutsche Bank London as a FX structurer.

Sandra holds an M.B.A. in Finance from London Business School, studied Computer Science at Columbia University School of Continuing Education, and received a double B.A. degree in History and Studies in the Environment from Yale University.

She was appointed to the Executive Committee of the Board of the Yale Alumni Fund (YAF) in 2015, leads the Technology subcommittee, and is a Chairman’s Award recipient (2015). She advises and supports several women, children, education, animal conservation-focused non-profits in the USA, UK, and sub-Saharan Africa. Her life’s passion is to create a transparent, fairer world using technology.

At Global Blockchain Business Council, Sandra was voted to CEO from founding Board member in March 2018. She serves the GBBC and blockchain community to foster education and build bridges across enterprises, governments, and start-ups to help fulfill the potential of blockchain technology to solve real world problems and help society.