Meet the D&AD Impact Council

The D&AD Impact Council is made up of senior figures from across the creative, social entrepreneur, Venture Capital and NGO space and exists to support and represent D&AD Impact’s mission to drive creativity that powers change.

Soraya Darabi

Co-Founder ZADY
Soraya Darabi is a trailblazing authority on digital consumerism and how to apply new technologies to foster efficiency, visibility and growth. At The New York Times, Darabi became the newspaper’s first-ever Manager of Digital Partnerships and Social Media at the age of 23, where she formed and implemented the global news leader’s first-ever digital and social media strategies. The New York Times still has these strategies in place today. As a result, she became recognized around the world for her authority as a game changer in a rapidly evolving and hard-to-understand digital world. In fact, Fast Company featured her on the cover of their ‘Most Creative People in Business’ issue.
Soon afterward, Darabi co-founded Foodspotting, (which was acquired by Open Table), and most recently Zady.com, one of the first online retailers to seamlessly integrate e-commerce, rich media content and social media to deliver a truly dynamic shopping experience. Zady empowers customers to take a deeper look into how and where their clothes are made—by offering beautifully constructed goods with a low environmental footprint in a world of cheap prices and fast production. In 2015 Darabi stepped down from her day-to-day position as co-founder of Zady, and has stayed on as a senior adviser.