D&AD Impact: A New Awards Show for the 21st Century

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D&AD and Advertising Week Partner to Honor Great Work
That Makes a Difference - New Global initiative Breaks Mold

New York City, April 19, 2016 – International creative organization D&AD and Advertising Week today announced a new global award show that recognizes companies and brands that are making the world a better place.

Launching in New York City at Advertising Week XIII, D&AD Impact will celebrate real-world achievements generated through creativity across twelve distinct categories:

  1. Communication & Interaction
  2. Community
  3. Diversity & Equality
  4. Education
  5. Environmental Sustainability
  6. Financial Empowerment
  7. Humanitarian Aid
  8. Health & Wellness
  9. Industry Evolution
  10. Government Engagement
  11. Responsible Production & Consumption
  12. Urban Living

The global awards are open to any agency, studio, media owner, publisher, social enterprise, start-up or brand that has contributed towards a better, fairer, more sustainable future and is focused squarely on the role that businesses and brands play within society, the economy, the environment and broader cultural arena.

“Impact will be a place where great, transformative, creative ideas get true applause and ever wider recognition. We are extremely excited to be partnering with Advertising Week on this once-in-a-lifetime opportunity to elevate the use of creativity as a powerful force for good,” said Tim Lindsay, CEO, D&AD

The call for entries is now officially open and the web site is live at www.dandadimpact.com. Times Square’s new PlayStation Theater will host the first annual awards show on Tuesday, September 27.

“We have been looking for the right point of entry into the crowded awards space for quite some time and were determined to break new ground. All of us have an opportunity, indeed, an obligation to leave the world in better shape for our children and future generations. That’s why we are doing this and we are delighted to partner with Tim and D&AD,” said Matt Scheckner, Executive Director of Advertising Week.

D&AD Impact winners will receive a coveted White Pencil. Originally launched in 2012, the White Pencil Award was set up to encourage companies and agencies to ‘do well by doing good’ and is now recognized and valued by creative practitioners globally. This new joint initiative is an expansion on this concept.

Experts and leaders from the broader ecosystem of business, communication, arts, music, politics and media will judge D&AD Impact. A Jury Chair will lead each category.

The first Jury Chairs are:

Ø  Tim Brown, President and CEO of IDEO, a leading voice on the value of design thinking

Ø  David Droga, Creative Chairman and Founder of Droga5

Ø Jamie Oliver, celebrity chef, restauranteur and media personality

Ø  Susan Smith Ellis former CEO of Product Red and current CMO of Getty Images

The announcement of D&AD Impact was made at Picturehouse Central in London, the new host venue of Advertising Week Europe, which runs this week from April 18 - 22.

About D&AD

Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Award is recognised globally as the ultimate creative accolade, entered and attended by the best creative decision makers from around the world. Set to reward, promote and enable creative brilliance in all areas of creative communication, a D&AD Pencil remains the pinnacle in many careers.

But it’s much more than just the Awards.

Members join a vibrant global community, whilst creatives and clients are inspired by a world-class training and development programme. Students are supported with projects, awards and exhibitions, which give them a vital leg-up as they enter the industry.

As a non-profit, all of D&AD's surpluses go straight into programmes that develop the next generation of creative talent while campaigning for the creative industries to help solve the world's toughest social and environmental issues.

About Advertising Week:

Since its creation in 2004, Advertising Week has drawn more than 2 million participants from around the world to New York City for a weeklong hybrid of thought leadership seminars and unique evening special events. Beyond education, engagement, enlightenment, & entertainment, the mission of The Week is to inspire young people to join the craft; focus on the social impacts of advertising; and shine a bright light on the business, economic and broader impact & influence of the industry including ad tech, creative, media and beyond. At present, there are three global editions of Advertising Week: Advertising Week Europe, now in its fourth year in London; Advertising Week Asia which premieres May 30 - June 2 in Tokyo and Advertising Week XIII in New York City, September 26 – 30, 2016. The Week is produced globally by New York-based Stillwell Partners.

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Media contact:
Jamie Bezozo



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