See the
Pencil Winners

Where have your ideas had the most impact?

Communication
& Interaction

Communication
& Interaction
Ideas that improve the way individuals, groups or companies communicate and interact with information and each other - defined as talking, looking, sharing, or engaging in any kind of action that involves two persons.
This includes initiatives that create, build or maintain relationships in order to grow business; creating new platforms or enhancing existing ones, sharing news or entertainment content in a creative way; increasing accessibility to specific content; simplifying and disseminating complex information and knowledge; embracing advances in communication technology.

Community

Community
Ideas that have started a new community or nurtured an existing one. The community could be built around a common interest, shared asset or geographical area. Community members, whether individual or groups, should directly benefit from being part of the community.
This could be work that helps existing communities build on their assets, abilities and interests, fostering community and engagement amongst groups such as company employees or projects that empower communities with information, education and new skills.

Diversity
& Equality

Diversity
& Equality
Ideas that make the world a more accepting, diverse and fairer place; where individual differences are valued and there are equal rights and opportunities for all.
This could be promoting equality and diversity in a variety of contexts; reducing discrimination; empowering individuals with the skills to challenge inequalities in their life and the lives of others; meeting the needs of different people or creating positive social and cultural environments. Such work could address ethnicity, sexual orientation, language, nationality, disability, gender, age and class.

Education

Education
Ideas that improve the way people learn or enable learning opportunities. This includes supporting equal access to quality education by reducing gender, race, and income disparities.
This could be enhancing learning both inside and outside of the classroom; making learning resources more accessible; developing new resources or platforms. Projects might encourage the creation of better learning environments (real or virtual); innovate within an existing organisation or service or develop support networks and intuitive technology for teachers as well as students.

Environmental
Sustainability

Environmental
Sustainability
Ideas that help preserve the natural world and the capability of the environment to support human life. Where the demands placed on the environment can be met without reducing its capacity to allow all people to live well, now and in the future.
This could be innovations that work towards preserving ecosystems; educating people on reducing their environmental impact; creating services and systems around efficient energy sources; taking action against climate change or fighting waste and pollution.

Financial
Empowerment

Financial
Empowerment
Ideas that encourage financial empowerment and help lift people out of poverty. Initiatives that change the way we interact with money, nurturing fiscal efficiency, best practice and entrepreneurship.
This could be educating individuals on how to improve their financial capability; improving the financial security of low-income people; creating better access to economic resources and basic financial tools and services; developing new types of financial services; apps that improve control and access to personal or business finance; platforms and services that assist start-ups.

Humanitarian
Aid

Humanitarian
Aid
Ideas that take a unique approach to supporting humanitarian causes, whether by raising funds and awareness or offering practical aid. This includes initiatives that provide material and logistical assistance as well as businesses that repurpose their services in imaginative ways in times of need.
Causes could range from fighting hunger to helping homeless people, refugees or veterans to preventing the spread of crisis, conflict, and disease. Solutions include innovations in shelter and the efficient provision of food, water, medicine and infrastructure.

Health
& Wellness

Health
& Wellness
Ideas that improve healthcare technology and methodology including advances in medical science, innovations in personal healthcare and innovations in community and state care. Also, work that contributes to wellness, including areas such as fitness, diet and health awareness.
This could be improving and enhancing medical care; making health services more affordable; improving water, sanitation and hygiene; changing fitness behaviors; teaching or promoting healthy living; improving positive mental well-being; services and products that aid individual responsibility and daily challenges.

Industry
Evolution

Industry
Evolution
Ideas that push a specific industry forward, changing the status quo for users and consumers. This type of work offers innovative solutions that impact on efficiency, effectiveness, and economic sustainability, disrupting existing practices and pioneering new methods.
This could be in one or more of the following industries: advertising, agriculture, communications, consumer products, education, entertainment, fashion, financial services, food and beverage, health, journalism, legal services, logistics, manufacturing, media, music, pharmaceuticals, publishing, retail, software, technology, transportation or travel.

Government
Engagement

Government
Engagement
Ideas that change the way people interact and engage with politics, government and government initiatives. Projects that democratise power and promote transparency and accountability; enabling citizens, and creating positive impact at local, national and international levels. Projects or campaigns that promote public safety and health.
This could be creating opportunities or platforms for people to communicate with government offices; educating people on their civil liberties and government legislation; encouraging people to take part in active citizenship and to use their right to vote.

Responsible
Production
& Consumption

Responsible
Production
& Consumption
Ideas that change the way goods are produced and consumed, by increasing efficiency, reducing waste, rationalising inefficiencies and setting achievable targets for sustainable and ethical practice.
This could be sustainable management and efficient use of resources; waste reduction, recycling, and reuse; teaching sustainable consumption behaviours; promoting local products; raising awareness of sustainable development; minimising carbon footprint; using power from renewable sources; educating their workforce in best practice; integrating responsibility into company policy and strategy.

Urban Living

Urban Living
Ideas that improve the material aspects of urban living, providing innovative solutions for habitation, business and transport within an urban context and meeting the needs of the growing global urban population.
This could be effective social housing; carbon neutral buildings; transport infrastructure that benefits a city or country; schemes that repurpose or renovate existing structures like warehouses, canals and railways; initiatives that revitalise neighbourhoods through considered and holistic construction and engineering; dynamic leadership in architecture, urbanism and planning.

Meet the Jury

Susan Smith Ellis

Susan
Smith
Ellis

As Chief Marketing Officer for Getty Images, Susan Smith Ellis is responsible for global marketing, overseeing Getty Images’ brand portfolio.

Prior to joining Getty Images, Susan served as Chief Marketing Officer of Morgan Stanley and was the Chief Executive Officer of Product (RED).

She previously served as Executive Vice President of the Omnicom Group of Companies, as well as BBDO. Prior to BBDO she was a senior executive at Hill, Holliday, Connors, Cosmopulos.

She is Executive Producer of the documentary “Get The Picture” and the “Lazarus Effect” which aired on HBO.

Fast Company named her as one of the “Ten Most Generous Marketing Geniuses” as well as “100 Most Creative.”

Tim Brown

Tim
Brown

Tim is a leading voice on the value of design thinking in business and society. His ideas and experience are widely sought in industry, academia, and the nonprofit community.

He participates in the World Economic Forum Annual Meeting and chairs the WEF Global Agenda Council on the Creative Economy as well as being an active TED attendee and past speaker.

Tim advises senior executives of Fortune 500 companies and serves on the Mayo Innovation Advisory Council, and the Advisory Council of Acumen Fund, a not-for-profit global venture fund focused on improving the lives of the poor.

Jamie Oliver

Jamie
Oliver

Jamie Oliver is a global phenomenon in food and campaigning. Over a 17-year television and publishing career, he has inspired millions of people to enjoy cooking from scratch and eating fresh, delicious food. His charity, the Jamie Oliver Food Foundation, is leading the charge on a global, ongoing Food Revolution, aimed at improving everyone’s health and happiness through food.

Jamie started cooking at his parents’ pub, the Cricketers, in Clavering, Essex, at the age of eight. After leaving school he began a career as a chef that took him to the River Cafe, where he was famously spotted by a television production company and the Naked Chef was born.

In 2001 Jamie left the Naked Chef behind when he set up the first of his Fifteen restaurants in London, then Cornwall and Amsterdam, which was the start of a 15-year journey training disengaged young people for careers in the catering industry. A few years later, he led the call for a change in the quality of school dinners in the UK, resulting in huge changes to the school food system. His Food Foundation works in the UK and abroad to deliver food education programmes at primary, secondary and university level, and to the communities most in need through Jamie’s Ministry of Food centres. Jamie’s national and international campaigns work to revolutionize the way people feed themselves and their families. Every year on Food Revolution Day, the Foundation celebrates successes, and shouts about what needs to improve in the food industry and beyond, in order to galvanize governments and industry to help drive positive change in food education and public health.

Jamie’s successful restaurants include Barbecoa and the Jamie’s Italian collection of restaurants both across the UK and internationally. His wide range of food and non-food products are popular throughout the world.

As well as writing regularly for Jamiemagazine, Jamie connects with audiences across multiple digital platforms, creating and appearing in exclusive content for jamieoliver.com, the Jamie Oliver Food Tube network on YouTube and a variety of growing social platforms. He has now published 17 bestselling cookery books, all with accompanying TV shows. Jamie lives in London and Essex with his wife Jools and their children.

David Droga

David
Droga

David Droga is the Founder and Creative Chairman of nine-time Agency of the Year–awarded agency Droga5.

Prior to Droga5, David was the first-ever Worldwide Chief Creative Officer of the Publicis Network. He was also Executive Creative Director of Saatchi & Saatchi London, Regional Creative Director of Saatchi & Saatchi Asia and Partner and Executive Creative Director of OMON Sydney.

David is the most awarded creative at the Cannes International Festival of Creativity and the youngest person ever inducted into the New York Art Directors Club Hall of the Fame. He is also a laureate of the Asian Media and Marketing Hall of Fame, the AdNews Hall of Fame, the AWARD Hall of Fame and the American Advertising Federation Hall of Achievement.

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See the
Winners
Entry
Guide
Why
Impact

Key Dates

June 10th
Full Jury Announcement

The full jury lineup has now been announced.

August 15th
Extended Submission Deadline

Enter by the extended submission deadline to be considered for the inaugural D&AD Impact awards.

September 27th
Award Ceremony

Join us at Advertising Week in New York City for the first ever D&AD Impact ceremony.